Videodrome

Banning social networking / Bannare il social networking

(EN) I work for a web agency and the other day my boss decided to ban Facebook after some articles appeared on italian newspapers talking about how many people in Italy subscribed to the social networking site and used it during working hours. But do you know what I was working on just days before? A facebook campaign to be proposed to one of our clients. It’s not the first one that we do. We build funny applications that are accepted and propagate virally among a high number of facebook users (last campaign was seen by 110,000 people in Italy). Probably he didn’t even know about it. Anyway, I think the problem is that managers move from a company to another without knowing the dynamic of the industry where they work. Their main aim is to make money, to rationalize and organize, and who cares about what the company does. It just doesnt work, and this financial crisis should advise

read more Banning social networking / Bannare il social networking

New growers for a new America/Nuovi coltivatori per una nuova America

(EN) Many people around the world are reorienting agricolture to a dimension that is small, sustainable and local. In USA the Young Farmers Movement is building a project called Serve Your Country Food to connect and map young farmers  to reclaim, restore, and resettle the deserted rural towns of America. The idea is also connected with the creators of Greenhorns, a documentary film that explores “the lives of America’s young farming community—its spirit, practices, and needs” . —————- (IT) Molte persone nel mondo stanno cercando di riorientare l’agricoltura verso una nuova dimensione, più piccola, sostenibile e locale. Negli Stati Uniti sta prendendo corpo un nuovo movimento chiamato Young Farmers Movement che ha dato vita a un progetto per connettere e mappare questi nuovi agricoltori. Si chiama Serve Your Country Food e ha lo scopo di rimettere in piedi le cittadine rurali ormai deserte degli States. Quest’idea è anche collegata con i creatori di Greenhorns, un documentario che esplora le vite,

read more New growers for a new America/Nuovi coltivatori per una nuova America

The solutions are here / Le soluzioni ci sono

(EN) Alternative energy solutions are not enough to fight global warming. We need a toolbox of tools and regulations. Look at the video to be introduced to the big problems humanity has to face and get ready to dig a little deeper into the issue that will change our lives and explained after the video. The authors of the  campaign are part of Noe21 that defines itself as a “capacity and action center promoting solutions to global climate change with a non-dogmatic approach”. It looks like and interesting bunch of people! ——————- (IT) Le energie alternative non sono sufficienti a combattere il riscaldamento globale. Devono essere affiancate da una serie di strumenti che regolano il comportamento di singoli, istituzioni e imprese. Guarda il video animato che introduce ai grandi problemi che l’umanità dovrà affrontare per sopravvivere; scava poi un po’ più a fondo attraverso tutto il materiale che il sito mette a disposizione per renderti conto come tutto ciò cambierà

read more The solutions are here / Le soluzioni ci sono

Mobile phones mean social change/ L’uso sociale del cellulare

[EN] The social implications of the mobile revolution are well know to the people of MobileActive. A precious resource if you want to be a mobile activist. —————- [IT] Le conseguenze sociali della rivoluzione dei cellulari è raccontata in questo video creato da MobileActive che unisce attivisti, specialisti, tecnici e volontari per scovare i modi possibili per mettere i cellulari al servizio dell’attivazione sociale.

Geotagging gets hot/Il geotagging è un trip!

[EN] Soweto (short for South Western Townships), the urban area in the City of Johannesburg, is at the center of a new campaign of the social network The Grid. They created the world’s first geo-tagged documentary for  mobile phones: Mobikasi. Users can explore youth culture in a 25-minute documentary split into 25 inserts of one minute each covering a different topic that is relevant to the people in Soweto and is geo-tagged to the location where it was shot. Members of the social network can virtually “travel” through a mobile streetmap of the township and stop off at various locations to enjoy the one-minute video clips, featuring street fashion, music producers, hair braiders and popular hangouts. The visuals remind me Rize by Lachapelle. ———– [IT] Soweto (sta per South Western Townships), l’area urbana di Johannesburg  in Sud Africa è al centro della nuova campagna del social network The Grid. Hanno infatti creato il primo documentario geotaggato per cellulari dal titolo

read more Geotagging gets hot/Il geotagging è un trip!